Wan 3.0

Wan 3.0 is built for longer AI video stories, not just short visual tests. Use text prompts and image references to create cinematic scenes with native audio-visual generation, steadier character identity, believable motion, and up to 30 seconds of continuous narrative room.You can try it on Nano Banana

Create with Wan 3.0

Why choose Wan 3.0 for AI video generation?

Wan 3.0 focuses on complete, controllable video creation: longer scenes, richer references, synchronized sound and visuals, and more stable real-world detail across people, spaces, props, voices, and camera movement.

Native 30-second storytelling

Create longer clips with room for setup, action, dialogue, camera movement, and a clear ending. Wan 3.0 gives creators more narrative space than short single-shot generators, making it useful for ads, product stories, explainers, trailers, and social campaigns.

Omni-reference creative control

Guide a video with more than a simple prompt. Wan 3.0 is designed around multimodal references, so creators can direct character look, scene style, action, camera language, and sound intent with a more complete creative brief.

1080P cinematic image quality

Generate polished video with crisp detail, natural lighting, and a production-friendly cinematic look. The model is especially useful when visual consistency matters across characters, products, environments, user interfaces, and branded scenes.

Native audio-visual generation

Wan 3.0 is built for video and sound together, helping dialogue, music, ambience, action beats, and lip movement feel more aligned. This makes the output easier to use as a complete draft instead of a silent clip that needs heavy audio work later.

Real-world consistency

Keep distinctive people, props, spaces, voices, and styles more stable across a longer sequence. Better identity and spatial consistency helps teams create product explainers, character scenes, multilingual performances, and believable commercial videos.

One creative entry point

Start from a prompt, add references when needed, choose the video settings, and generate a finished scene from one focused workflow. Wan 3.0 is well suited for creators who want fast iteration without losing direction over the story.

How to create a video with Wan 3.0

Move from an idea to a longer AI video in three practical steps.

Write the director prompt

Describe the subject, scene, action, camera movement, lighting, mood, and audio direction. For a 30-second video, include a simple beginning, middle, and ending so the model can organize the story naturally.

Add references and settings

Use text-to-video for a fresh idea, or switch to image-to-video when you want to anchor the result with a visual reference. Then choose aspect ratio, duration, and resolution for the platform you are creating for.

Generate and refine

Create the video, review the motion, identity consistency, audio feel, and pacing, then refine your prompt for a sharper second pass. Small changes to camera verbs, timing, and sound cues usually produce clearer results.

Explore Other Wan AI Models

Wan 2.7 Wan 2.6 Wan 2.5

Wan 3.0 vs Wan 2.7

Wan 3.0 builds on the Wan video family with longer storytelling, broader reference thinking, and stronger native audio-visual creation.

Feature	Wan 3.0	Wan 2.7
Video Length	Designed for up to 30 seconds of continuous narrative video	Best for shorter cinematic clips and quick video drafts
Reference Workflow	Omni-reference direction for richer creative inputs and stronger scene control	Strong text-to-video and image-to-video workflow for standard generation
Audio-Visual Output	Native audio-visual generation for dialogue, ambience, music, and synchronized performance	Supports synchronized sound workflows with a shorter generation focus
Visual Quality	1080P cinematic image quality with improved real-world fidelity	Cinematic video quality with smooth motion and audio sync
Best For	Campaign videos, brand stories, explainers, multilingual scenes, product narratives, and longer creative drafts	Fast AI video creation, social clips, image animation, and general cinematic scenes

Wan 3.0 FAQ

Everything you need to know before creating AI videos with Wan 3.0.

What is Wan 3.0?

Wan 3.0 is Alibaba’s newer AI video generation model focused on longer multimodal video creation. It is designed to turn prompts and references into cinematic video with stronger story structure, native audio-visual generation, and improved consistency.

How long can Wan 3.0 videos be?

Wan 3.0 is positioned around native 30-second video generation, giving creators more room for action, dialogue, camera movement, and a complete story arc in one continuous result.

Does Wan 3.0 support image-to-video?

Yes. You can start from a prompt alone or use visual references to guide the scene. Image references are helpful when you need to preserve a character, product, visual style, or composition.

Does Wan 3.0 generate sound?

Wan 3.0 is designed for native audio-visual generation, so video and sound can be created together rather than treated as separate steps. This is useful for dialogue, ambience, music cues, and performance timing.

What resolution does Wan 3.0 support?

The public model release highlights 1080P cinematic image quality. We avoid claiming unverified 4K output and focus on confirmed high-quality 1080P video creation.

Who should use Wan 3.0?

Wan 3.0 is a good fit for marketers, creators, filmmakers, educators, product teams, and agencies that need longer AI video drafts with consistent characters, clear scenes, synchronized audio, and a more complete story.

Ready to turn a complete idea into a 30-second AI video?

Create with Wan 3.0